Privacy Policy

Updated: June 4th, 2022

Who we are:

Steadyfoot is a shoe guide that intends to help runners, walkers, and people looking for shoe recommendations find the right pair of shoes.

We do this via detailed and wear-tested reviews, curated buyer’s guides, and personalized advice through email or discussions in the comments section.

This privacy policy applies to the property

Any questions, concerns, or requests for erasure of personal data should be directed at eric (at)

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

What personal data does Steadyfoot collect, and how do we collect it:

The extent of your personal data will depend on your level of interaction with

Cookies: If you’re visiting the website, cookies (software tokens) will be placed on your browser unless you choose to disable cookies.

Cookies are used for analytics and advertising purposes. For example, an analytics cookie helps us understand the usage pattern of the readers. This covers areas such as analyzing which content is more popular, estimated demographics, the device used to access steadyfoot, and which geographic location (country/city) the readers are from. This additional information allows steadyfoot to offer more relevant content to our users.

Steadyfoot has advertising relationships with various third-party partners who place an advertising cookie on your browser. Broadly, advertising cookies serve two purposes.

In the case of certain advertisers, steadyfoot earns fees or commissions by referring readers to third-party retailers. This is related to the commercial links which are a part of steadyfoot’s content. Advertising cookies help track purchases and credit steadyfoot with referral fees on eligible purchases.

Other advertising cookies help serve relevant display ads based on your interest and browsing history. More details on analytics and advertising cookies are included in this privacy policy.

Cookies are not stored on Steadyfoot’s servers and usually have a finite lifespan. First-party analytics and/or advertising cookies are served by the following third-party vendors:

  • Google Analytics
  • Google Doubleclick
  • Amazon (Amazon US affiliate program)
  • Amazon EU (Amazon UK affiliate program)
  • Amazon Canada (Amazon Canada affiliate program)
  • Cloudflare

Comments: If you choose to participate in discussions in the comments section of the website, then details like the content of the comment, your email, and IP address will be retained.

The email address helps send updates related to the discussions involving the reader’s comment. In certain cases, the user might voluntarily opt for regular updates to the comment thread. Retention of IP addresses helps us moderate user-generated content.

The information contained in the comments will be stored on Steadyfoot’s servers. We do not use the comments for any purpose other than bettering our reviews or responding to the user.

Emails: Users can get in touch with Steadyfoot through the email eric (at) mentioned on the website. In such cases, we keep a record of the email from where the correspondence was sent. We do not use this detail for marketing purposes of any manner. Providing steadyfoot with email addresses does not lead to an automatic enrollment in newsletters.

Newsletters: Steadyfoot allows users to subscribe to a periodical newsletter which sends updates on newly published content. The newsletter follows a double opt-in process.

The user first submits their email address in the box provided on the website and is subsequently asked to reconfirm a subscription link sent to the mentioned email address.

Embedded content from other websites: Some of our content features media (such as Youtube videos) from third-party sources. Embedded content behaves in the same way as if the user has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Steadyfoot uses the services of various analytics and advertising providers. Cookies are served by all the following third-party vendors.

Google Analytics: Steadyfoot uses a first-party cookie (Google Analytics) and a third-party cookie (Doubleclick) to serve display ads targeting the user’s interests based on previous visits to Steadyfoot ; this feature is called re-marketing. Here’s a detailed description of the data Google collects:

First-party Cookies
Google Analytics collects first-party cookies, data related to the device/browser, IP address, and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics.

Advertising identifiers
Steadyfoot uses Google Analytics Advertising Features. Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network. These features are subject to the users’ Ads Settings, the Policy requirements for Google Analytics Advertising Features and Google’s EU User Consent policy, which requires customers to obtain consent for cookies where legally required—including consent for personalized ads. For more information about how Google uses advertising cookies, visit the Google Advertising Privacy FAQ.

IP Address
Google Analytics uses IP addresses to derive the geolocation of a visitor and to protect the service and provide security.

How to opt-out of Google Analytics or interest-based advertising:

Users can opt-out of Google Analytics by visiting this link:

Users can opt-out of Google’s interest-based advertising through the ad settings page:

Users can opt-out of all interest-based advertising by visiting the Network Advertising Institute’s consumer opt-out page:!/

Amazon: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. is also a participant in the Amazon EU Associates Programme and the Canada Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to and

Amazon collects automatic information about our visitors by placing cookies on the visitor’s browser. Some examples of data collected by Amazon are illustrated below.

Examples of the information Amazon collects and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which Amazon sometimes aggregate with similar information from other customers to create features like Top Sellers; the full Uniform Resource Locator (URL) clickstream to, through, and from Amazon’s Web site, including date and time; cookie number; products you viewed or searched for. Amazon may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of the Amazon Web site for fraud prevention and other purposes. During some visits, Amazon may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. Amazon may also collect technical information to help Amazon identify your device for fraud prevention and diagnostic purposes.

To control your advertising preferences on Amazon, please visit this link:

The Amazon privacy policy can be found here.

The Amazon EU privacy policy can be found here. The Amazon EU cookie notice can be found here.

Cloudflare: Cloudflare provides web optimization and security services that Steadyfoot uses to improve and protect its website, including a reverse proxy, pass-through security service, and a content distribution network. Cloudflare is a conduit for information controlled by Steadyfoot.

Cloudflare collects End Users’ information when they visit Steadyfoot. This information may include but is not limited to IP addresses, system configuration information, and other information about traffic to and from Steadyfoot (collectively, “Log Data”). Cloudflare collects and uses Log Data to operate, maintain, and improve their Services in performance. For example, Log Data can help Cloudflare detect new threats, identify malicious third parties, and provide more robust security protection for Steadyfoot.

The Cloudflare privacy policy can be found here.

Right to your data, erasure of personal data:

Cookies are not stored on Steadyfoot’s servers. For access to other data provided by you to Steadyfoot through means such as email consent, comments, or review submissions, you have the right to request a copy of your data. You also have the right of erasure of your personal data.

For data requests (data as defined in the paragraph above), please write to eric (at)

For data erasure requests (data as defined in the paragraph above), please write to eric (at)

All requests will be processed within a period of thirty (30) calendar days, provided that the initial request contains the complete details required for data access or erasure.

If you have opted into receiving the Steadyfoot newsletters, you can opt-out by clicking on the ‘unsubscribe’ link in the newsletter. We delete unsubscribed users once every thirty (30) days. In such cases, the email address of the user is permanently deleted.

The security or protection of your data:

Data transmission from and through the is protected by an SSL (Secure Socket Layer) connection. Steadyfoot possesses a valid domain SSL certificate encrypts the data which you submit to Steadyfoot.

All data is securely stored on Steadyfoot’s servers and is protected by multiple layers of firewall and encrypted passwords. We have taken adequate safeguards to protect your personal data.

Any instance of high-risk data breach will be notified to all affected users within 72 hours of the occurrence.

Affiliate and advertising disclosure 

Steadyfoot might get visitors of the third-party vendors and ad networks serving ads. The website might collect, use, store, and disclose browser data collected from visitors, including, where applicable, that third parties (including Google, Mediavine Inc, and other advertisers) may serve content and advertisements, collect personally unidentifiable information directly from visitors, and place or recognize cookies on visitors’ browsers.

We will provide links to the appropriate vendor and ad network websites whenever applicable. It is to be assumed that all outbound links to retailers such as Amazon and other merchants are affiliate links. Steadyfoot will make a commission on each sale the reader makes through these links on the website.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to

If the visitor does not want this information collected and used by us for the disclosed internal purposes, the visitor is given an opportunity to ‘opt-out.’ Our visitors need to recognize, however, that under certain circumstances, if they select to ‘opt-out’ they may not be eligible for certain activities for which the personally identifiable information is needed. (For example, if a contest participant elects to ‘opt-out’ on permitting us to collect and use their personal information, we cannot contact them if they win without using such information.)

Acceptance of these Web Site Privacy Policy Terms and Conditions

By using this site, you signify your agreement to the terms and conditions of steadyfoot’s privacy policy. If you do not agree to these terms and conditions, please do not use the site. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this policy at any time.

From time to time, may update this privacy notice. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Your continued use of the website following the posting of any changes to these terms shall mean that you have accepted those changes.